Over the course of a woman’s lifetime, she’ll spend countless hours drying and styling her hair. To make these hours less of a chore (and have a bit of fun), we created the Cura LUXE. No, this isn’t your €30 drugstore hair dryer, it is an investment if yourself and your happiness – nobody wants to deal with a slow, fry-your-hair blow dryer at 6 AM, let’s be real! And for €275 (gasp), we are going to offer you a different kind of drying experience.

Luxurious Experience

Our new Auto Pause Sensor is the feature you never knew you needed! Most women start and stop their dryer, set the dryer down, readjust their round brush, then pick the dryer up again. The Auto Pause Sensors knows when the dryer has been released and pauses the airflow when you set it down (so you don’t have beauty products flying all over your bathroom), then resumes when you pick it up again with the same heat and speed settings you left off with for hassle-free styling.

Smooth and Sleek Hair

We added a powerful built-in ion generator, which enhances the air with negative ions and smooths the hair cuticle. When hair cuticles are smooth, the result is soft, shiny hair every time (who doesn’t love that?!). A slower air velocity prevents hair from being aggressively blown around and causing frizz.

Customized Drying Experience

With 5 heat settings and 2 fan speeds, you can make your drying experience your own. Turn the Volume Booster on for bigger, volumized hair, and turn it off, to smooth the hair cuticle for more polished, sleek strands. Pick the settings that match your mood – are you feeling sleek and sophisticated or playful and bouncy? By the way, the Cura LUXE also comes with two concentrators, a wide concentrator for quick drying and a narrow, styling concentrator.